Design & emotion: The Kansei engineering methodology / Anitawati Mohd Lokman

Today‟s trends in product development indicated that inclusion of consumer‟s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. T...

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Bibliographic Details
Main Author: Mohd Lokman, Anitawati
Format: Article
Language:English
Published: Faculty of Computer and Mathematical Sciences 2010
Online Access:https://ir.uitm.edu.my/id/eprint/11102/1/11102.pdf
https://doi.org/10.24191/mjoc.v1.0001