Customer perception about quality of service : the case of Vietnamese and Australian managers / George O. Tasie
Satisfied customers are of paramount importance to creating and maintaining a sustainable advantage in the highly contemporary competitive business environment. Other forms of competitive advantage are easily lost, or copied by competitors. Consequently, customer satisfaction and service quality hav...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
2002
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/11430/1/AJ_GEORGE%20O.%20TASIE%20JIBE%2002.pdf |