The study of retail image on La Mardia Bakery, Ocean Supermarket (Melaka City) as perceived by its customer / Andy Shahril Mohd Ariff
Image is a picture formed in the mind of how a retailer perceive by its customer. The study of retail image overall is about perception held in shopper's mind determined by the ftmctional attributes and psychological attribute of the store. This study is concentrated on the retail image of La M...
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
1999
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/1185/2/1185.pdf |