A report on Petang Island Resort ‘the effectiveness of marketing strategies’ / Ghani Omar, Syahrul Hezrin Mahmud and Najdah Abd Aziz
The intensive promotional effort about Tourism Malaysia, particularly in the Asia Region, has contributed to the rebound of 1.5 Million tourist arrivals in 2004. This figure has increased from year to year .Based on this figure, the high percentage of tourist arrival in Malaysia are from ASEAN count...
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| Format: | Student Project |
| Language: | English |
| Published: |
Pusat Pendidikan Lanjutan, UiTM
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/13571/2/13571.pdf |