Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun

This study aims to assess the determining factors that influence tourists' satisfaction and to estimate the tourist satisfaction index in Cameron Highlands, Pahang, a tourism destination in Malaysia. To meet the objectives of this study, a set of questionnaire was used as an instrument to colle...

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Bibliographic Details
Main Authors: Nasir, Zarul Azhar, Alias, Ahmad Ashaari, Mohd Harun, Mohd Fauzi
Format: Research Reports
Language:English
Published: Research Management Institute (RMI) 2013
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/13651/2/13651.pdf