Tourist satisfaction index: a preliminary case study on Cameron Highlands, Pahang / Zarul Azhar Nasir, Ahmad Ashaari Alias and Mohd Fauzi Mohd Harun
This study aims to assess the determining factors that influence tourists' satisfaction and to estimate the tourist satisfaction index in Cameron Highlands, Pahang, a tourism destination in Malaysia. To meet the objectives of this study, a set of questionnaire was used as an instrument to colle...
Main Authors: | , , |
---|---|
Format: | Research Reports |
Language: | English |
Published: |
Research Management Institute (RMI)
2013
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/13651/2/13651.pdf |