Factors that influence social media marketing adoption among Muslim SMES at Malacca City / Dayana Mohd Ramli and Nur Hafifah Mohd Hamzah
Applications such as social media in the business environment have profound profit implications. Large companies around the globe have invested much of their resources to incorporate social media applications as an important marketing tool to reach their customers. Cost reduction, increase capabi...
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business Management
2016
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| Online Access: | https://ir.uitm.edu.my/id/eprint/14760/1/PPb_DAYANA%20MOHD%20RAMLI%20BM%2016_5.pdf |