**EPRINT ERROR** User perception on electronic customer relationship management (E-CRM) features in online hotel reservation / Hasliza Azizan
In the hotel industry, the internet plays to grow an important role as a core distribution channel in management sector. From a global perspective hotels are at varying stages of managing their direct and indirect channels to markets and are adopting different strategies to reach customer satisfa...
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| Format: | Thesis |
| Language: | English |
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Faculty of Computer and Mathematical Sciences
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/1479/1/HASLIZA_BINTI_AZIZAN_07_24.pdf |