Service quality in private higher education industry: The students' perceptions and expectations / Noraini Yaumiddin
Higher education has evolved from a public service to a business entity. As other trades in the business world, private higher education institutions need revenue to sustain existence. Revenue can only gained by offering high quality and competitive service. Determinants of quality need to be ide...
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| Format: | Thesis |
| Language: | English |
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2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/15201/1/TM_NORAINI%20YAUMIDDIN%20ED%2010_5.pdf |