Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman

Factors influencing cross-border shopping / Azila Azmi, Monica Easter Ak Sapi@Chikut and Sharifah Munirah Sayed Abdul Rahman

This concept paper discusses the factors influencing cross-border shopping. This type of shopping activity is already well known nowadays as evidenced by the appearance of many cross-border shopping destinations around the world. Visitors tend to choose cross-border shopping destination as their sh...

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Bibliographic Details
Main Authors: Azmi, Azila, Sapi@Chikut, Monica Easter, Sayed Abdul Rahman, Sharifah Munirah
Format: Article
Language:English
Published: Universiti Teknologi MARA, Pulau Pinang & Pusat Penerbitan Universiti (UPENA) 2015
Subjects:
Social aspects. Social marketing
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/15315/1/AJ_AZILA%20AZMI%20EAJ%2015.pdf

Internet

https://ir.uitm.edu.my/id/eprint/15315/1/AJ_AZILA%20AZMI%20EAJ%2015.pdf

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