Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Research Management Innovation (IRMI)
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf |