Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]
Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates t...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Institute of Research Management Innovation (IRMI)
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf |
| _version_ | 1825734588463316992 |
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| author | Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati |
| author_facet | Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati |
| author_sort | Mustaffa, Abaidullah |
| collection | UITM |
| description | Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates the quota sampling design strategy to sample consumers from the agriculture retail industry in Malaysia. The questionnaire was developed based on survey instrument development to identify the dimensional structure of attitude and brand loyalty in the agriculture retail industry in Malaysia. |
| first_indexed | 2024-03-06T01:34:08Z |
| format | Article |
| id | oai:ir.uitm.edu.my:16050 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T01:34:08Z |
| publishDate | 2015 |
| publisher | Institute of Research Management Innovation (IRMI) |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:160502017-02-03T08:59:33Z https://ir.uitm.edu.my/id/eprint/16050/ Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] smrj Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati Retail trade Brand loyalty research involving quantitative approach using self administered questionnaires needs respondents which are sampled from consumers from the proposed industry. Quota sampling which is non-probability sampling can be used to sample respondents from the population. This paper elaborates the quota sampling design strategy to sample consumers from the agriculture retail industry in Malaysia. The questionnaire was developed based on survey instrument development to identify the dimensional structure of attitude and brand loyalty in the agriculture retail industry in Malaysia. Institute of Research Management Innovation (IRMI) 2015 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]. (2015) Social and Management Research Journal (SMRJ) <https://ir.uitm.edu.my/view/publication/Social_and_Management_Research_Journal_=28SMRJ=29/>, 12 (1). pp. 64-73. ISSN 1675-7017 https://smrj.uitm.edu.my/ |
| spellingShingle | Retail trade Mustaffa, Abaidullah Hj. Hassan, Faridah Musa, Rosidah Abdul Rahman, Mariati Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] |
| title | Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] |
| title_full | Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] |
| title_fullStr | Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] |
| title_full_unstemmed | Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] |
| title_short | Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.] |
| title_sort | quota sampling design using self administered questionnaire for brand loyalty study in the agriculture retail industry in malaysia abaidullah mustaffa et al |
| topic | Retail trade |
| url | https://ir.uitm.edu.my/id/eprint/16050/1/AJ_ABAIDULLAH%20MUSTAFFA%20SMRJ%2015.pdf |
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