Role ambiguity, role conflict and customer orientation behaviour : a look at life insurance industry in Malaysia / Nor Azila Mohd Noor and Azli Muhamad
The study examines the role of managers in enhancing the quality of customer services among customer-contact personnel in life insurance industry. In the competitive environment of insurance industry, there is constant pressure to innovate and develop new ways to improve the quality of services to c...
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| Format: | Article |
| Language: | English |
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Institute of Quality and Knowledge Advancement (InQKA) and University Publication Centre (UPENA)
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16189/1/AJ_NOR%20AZILA%20MOHD%20NOR%20MJQ%2007.pdf |