Role ambiguity, role conflict and customer orientation behaviour : a look at life insurance industry in Malaysia / Nor Azila Mohd Noor and Azli Muhamad

The study examines the role of managers in enhancing the quality of customer services among customer-contact personnel in life insurance industry. In the competitive environment of insurance industry, there is constant pressure to innovate and develop new ways to improve the quality of services to c...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak: Mohd Noor, Nor Azila, Muhamad, Azli
Formatua: Artikulua
Hizkuntza:English
Argitaratua: Institute of Quality and Knowledge Advancement (InQKA) and University Publication Centre (UPENA) 2007
Gaiak:
Sarrera elektronikoa:https://ir.uitm.edu.my/id/eprint/16189/1/AJ_NOR%20AZILA%20MOHD%20NOR%20MJQ%2007.pdf