International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked...
| Format: | Article |
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| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
1996
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16738/1/AJ_ANDREW%20J.%20SHERMAN%20JIBE%2096.pdf |