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1825734718555947008
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UITM
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| description |
The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked at from the viewpoint of the basics of franchising and how it can be used to build international trade lingkages between Asia and North America in particular.
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2024-03-06T01:36:08Z
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Article
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oai:ir.uitm.edu.my:16738
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| institution |
Universiti Teknologi MARA
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| language |
English
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2024-03-06T01:36:08Z
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| publishDate |
1996
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| publisher |
Faculty of Business and Management ; UiTM Press
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dspace
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oai:ir.uitm.edu.my:167382017-04-18T04:04:58Z https://ir.uitm.edu.my/id/eprint/16738/ International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq. jibe The author discusses franchising as a currently popular expansion strategy for companies around the world. In light of this, the paper urges future members of the international franchising community to take a careful and responsible approach to the development of franchising programs. This is looked at from the viewpoint of the basics of franchising and how it can be used to build international trade lingkages between Asia and North America in particular. Faculty of Business and Management ; UiTM Press 1996 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/16738/1/AJ_ANDREW%20J.%20SHERMAN%20JIBE%2096.pdf International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq. (1996) Journal of International Business, Economics and Entrepreneurship (JIBE) <https://ir.uitm.edu.my/view/publication/Journal_of_International_Business,_Economics_and_Entrepreneurship_=28JIBE=29/>, 4 (1). pp. 1-27. ISSN 0128-7494 https://jibe.uitm.edu.my/
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| spellingShingle |
International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
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| title |
International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
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| title_full |
International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
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| title_fullStr |
International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
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| title_full_unstemmed |
International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
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| title_short |
International franchising: strategies for building bridges between Asia and North America / Andrew J. Sherman, Esq.
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| title_sort |
international franchising strategies for building bridges between asia and north america andrew j sherman esq
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| url |
https://ir.uitm.edu.my/id/eprint/16738/1/AJ_ANDREW%20J.%20SHERMAN%20JIBE%2096.pdf
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