Portal satisfaction: a strategy for customer retention in the electronic era / Chuah Kee Yong, T. Ramayah and Nabsiah Abdul Wahid
The effects of e-Commerce on globalization of economic activities have created opportunity as well as threat to the growth of Small and Medium Enterprises (SMEs). There is a need to develop a better understanding of how subscribers of trade portal evaluate e-services, satisfaction and develop e-loya...
| Format: | Article |
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| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/16755/1/AJ_CHUAH%20KEE%20YONG%20JIBE%2006.pdf |