Branding the Kingdom of Saudi Arabia / Ibrahim Alsedrah
Country branding is a systematic process of organising the country's actions, behaviour, investments, innovations, and communications to achieve a desirable reputation. On the other hand, the country image represents the stereotyping of a country that does not always represent its identity, and...
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| Format: | Article |
| Language: | English |
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Research Management Centre (RMC)
2021
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18217/1/18217.pdf https://doi.org/10.24191/smrj.v18i1.12370 |