The impact of promotional strategies toward customer awareness on the use of bankislam.SMS / Zarina Bahauddin
This research was conducted to identify whether the promotional strategies implemented by Bank Islam Malaysia Berhad is effective or not, in order to enhance public awareness towards its new service namely,bankislam.SMS. The main objective of this research is to know the level of public awareness an...
| Main Author: | |
|---|---|
| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2005
|
| Online Access: | https://ir.uitm.edu.my/id/eprint/18647/1/PPb_ZARINA%20BAHAUDDIN%20BM%2005_5.pdf |