The effects of self-congruity, functional store image, and social responsibilty image on store loyalty / Jamaliah Mohd Yusof
The concept of image of a retail store has received greater attention by researchers since last few decades. Its usefulness as the basis of various customer behavioral outcomes such as loyalty, patronage intention, purchase intention, and repatronage intention are widely acknowledged from previous e...
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| Format: | Book Section |
| Language: | English |
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Institute of Graduate Studies, UiTM
2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19087/1/ABS_JAMALIAH%20MOHD%20YUSOF%20TDRA%20VOL%201%20IGS%2012.pdf |