Factors influencing Saudi Arabian women’s shopping behavior in online purchase activities / Areeg ALMowalad, Lennora Putit
The paper presented a study on factors influencing shopping behavior amongst women consumers in the Kingdom of Saudi Arabia towards online purchase. This study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind virtual business transaction. It involves 3...
| Những tác giả chính: | , |
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| Định dạng: | Bài viết |
| Ngôn ngữ: | English |
| Được phát hành: |
Faculty of Business and Management
2013
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://ir.uitm.edu.my/id/eprint/19256/1/AJ_AREEG%20ALMOWALAD%20JOEEAIR%2013.pdf |