Investigating Islamic advertising ethics:perceptions of Indonesian Muslims / Fadhil Akbar Purnama and Anya Safira
Several studies have found that Muslims have different attitudes towards advertising compared to people of other faiths, which makes Muslims an especially interesting group of consumers to study. This research attempts to contribute to the understanding of Islamic advertising by investigating ethica...
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management, Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19361/8/AJ_FADHIL%20AKBAR%20PURNAMA%20JEEIR%20B%2017.pdf |