An exploratory study on marketing practices of small firms in Malacca / Runaiza Tumin
As we can see, the growth of small firm and its importance to the nation's economies has been accompanied by a significant increase in interest in the nature of marketing practices. This project paper has mainly concentrated on the understanding of marketing practices and its implementation by...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2002
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19443/2/19443.pdf |