Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
The subject of corporate reputation has attracted interest among marketing academies and practitioners for the last four decades. Recently, the increasing importance that managers place on the value of sustaining a favorable corporate reputation has been reflected through a whole industry devoted to...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/19543/2/19543.pdf |