Facebook and its uses and gratifications: a study of Palestinian students at a Public University in Malaysia / Bader Alakklouk and Aida Mokhtar.
This study explores the uses and gratifications theory on the use of Facebook among Palestinian students at a public university in Malaysia. The theory posits that individuals actively choose media channels or media content to satisfy their needs. In-depth interviews were conducted among 12 heavy us...
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| Format: | Article |
| Language: | English |
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Faculty of Communication and Media Studies, Universiti Teknologi MARA
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30132/1/30132.pdf |