Salient features of customer engagement, visual presentation and copywriting for effective social media marketing: an exploratory perspective / Nooraini Mohamad Sheriff, Aisya Syahira Zulkifli and Wan Nur Shahira Wan Othman
As internet-based marketing utilizes channels of social media to interact and attract prospective customers to make online purchase for apparels there is a need to ascertain the extent to which salient features of social media such as customer engagement, attractive visual presentation and copywriti...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Negeri Sembilan
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30141/1/30141.pdf |