The effectiveness of RHB Bank promotion mix / Nurul Hidayah Hasbullah
Nowadays, in the real business world companies start realizes the significant importance of marketing promotion mix especially banking sector in order to deliver the message to their customers effectively. Marketing promotion mix can influence company’s performance especially for retail based compan...
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| Format: | Student Project |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30442/1/30442.pdf |