Perceived value towards Melaka River Cruise influencing customer retention / Rafidah A. Raof and Hasnida Ramli
This paper presents an exploratory research on perceived values towards customer retention in Malacca River Cruise. Customer perceived value has a subjective nature, since it means an evaluation judgment. In the literature review, it has been noted that the value received by customer has a number of...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30597/1/30597.pdf |