Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek
Purchase decision is basically come through by customers and consumers perception that those already use the services and product which have in market. Sometimes, the changes of image by one company can make the loyal and new customers confuse. This study helps us extend our understanding of the rel...
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| Format: | Student Project |
| Language: | English |
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2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30704/1/30704.pdf |