The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari

The level of awareness on ASB2 unit trust among Generation Y / Sakinah Ishak and Norliana Juhari

This research explores about the new product of ASNB which is Amanah Saham Berhad 2 (ASB2). The main purpose of this research was to identify the level of awareness on ASB2 unit trust amon g Generation Y. This research applied cross sectional studies where data collected by using questionnaire. The...

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Bibliographic Details
Main Authors: Ishak, Sakinah, Juhari, Norliana
Format: Student Project
Language:English
Published: 2014
Subjects:
Awareness
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Investment companies. Investment trusts. Mutual funds
Social influence. Social pressure
Online Access:https://ir.uitm.edu.my/id/eprint/30717/1/30717.pdf

Internet

https://ir.uitm.edu.my/id/eprint/30717/1/30717.pdf

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