Do satisfied customers loyal? : Unravelling the role of trust in the ‘High Touch’ purchasing context / Rosidah Musa
Theoretically, satisfaction should be positively linked to customer loyalty but it is difficult to observe because most customer satisfaction surveys rely on intentional behaviour data rather than actual behaviour. In response to this issue, a follow-up study was set to validate an integrative frame...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA Cawangan Pahang
2006
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30800/1/30800.pdf |