Warranty and its effect towards customer satisfaction in Malaysia’s electronic industry / Mohd Rizaimy Shaharudin...[et al.]

This study aims to determine the factors affecting customer satisfaction in after-sales service. It helps to extend the understanding on warranty and its influence towards customers’ satisfaction, an important element in retaining a profitable business relationship with the customer. To date, the...

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Bibliographic Details
Main Authors: Shaharudin, Mohd Rizaimy, Wan Omar, Maznah, Abu Hassan, Anita, Azyyati, Anuar
Format: Article
Language:English
Published: Universiti Teknologi MARA, Kedah
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/30889/1/AJ_MOHD%20RIZAIMY%20SHAHARUDIN%20VOA%20K%2011.pdf