Warranty and its effect towards customer satisfaction in Malaysia’s electronic industry / Mohd Rizaimy Shaharudin... [et al.]
This study aims to determine the factors affecting customer satisfaction inafter-sales service. It helps to extend the understanding on warranty and its influence towards customers’ satisfaction, an important element in retaining a profitable business relationship with the customer. To date, there h...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2011
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30889/2/30889.pdf |