Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]
This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/sco...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Kedah
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/30896/1/AJ_ANITA%20ABU%20HASSAN%20VOA%20K%2011.pdf |