Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]
This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/sco...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2011
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/30896/1/AJ_ANITA%20ABU%20HASSAN%20VOA%20K%2011.pdf |
| _version_ | 1825737272841994240 |
|---|---|
| author | Abu Hassan, Anita Shaharudin, Mohd Rizaimy |
| author_facet | Abu Hassan, Anita Shaharudin, Mohd Rizaimy |
| author_sort | Abu Hassan, Anita |
| collection | UITM |
| description | This study is about the findings on the perception of the customers towards
the quality level of products of a Malaysian national motorcycle/scooter
brand based on the eight quality dimensions framework. It helps in generalizing
the standing of the product quality attributes among
motorcycle/scooter customers in Malaysia which is crucial in determining
the factors of selecting motorcycle/scooter products in the market. Large
numbers of studies in the past have mentioned consumers’ ambiguity about
the definition and understanding of quality. Hence, it is difficult to meet the
customers’ expectation on quality since their understandings is varied and
inconsistent. In this study, the result shows that conformance to specification
dimension was the highest rating in associating high product quality as
compared to the rest. On the other hand, customers have rated special
feature dimension as the lowest factor in deciding to purchase the national
motorcycle/scooter brand. |
| first_indexed | 2024-03-06T02:15:31Z |
| format | Article |
| id | oai:ir.uitm.edu.my:30896 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:15:31Z |
| publishDate | 2011 |
| publisher | Universiti Teknologi MARA, Kedah |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:308962020-06-03T07:33:34Z https://ir.uitm.edu.my/id/eprint/30896/ Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.] voa Abu Hassan, Anita Shaharudin, Mohd Rizaimy Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction This study is about the findings on the perception of the customers towards the quality level of products of a Malaysian national motorcycle/scooter brand based on the eight quality dimensions framework. It helps in generalizing the standing of the product quality attributes among motorcycle/scooter customers in Malaysia which is crucial in determining the factors of selecting motorcycle/scooter products in the market. Large numbers of studies in the past have mentioned consumers’ ambiguity about the definition and understanding of quality. Hence, it is difficult to meet the customers’ expectation on quality since their understandings is varied and inconsistent. In this study, the result shows that conformance to specification dimension was the highest rating in associating high product quality as compared to the rest. On the other hand, customers have rated special feature dimension as the lowest factor in deciding to purchase the national motorcycle/scooter brand. Universiti Teknologi MARA, Kedah 2011 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/30896/1/AJ_ANITA%20ABU%20HASSAN%20VOA%20K%2011.pdf Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.]. (2011) Voice of Academia (VOA) <https://ir.uitm.edu.my/view/publication/Voice_of_Academia_=28VOA=29/>, 6 (2). pp. 31-38. ISSN 2682-7840 https://voa.uitm.edu.my/ |
| spellingShingle | Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Abu Hassan, Anita Shaharudin, Mohd Rizaimy Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.] |
| title | Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.] |
| title_full | Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.] |
| title_fullStr | Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.] |
| title_full_unstemmed | Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.] |
| title_short | Product quality dimensions ranking: The preference of national motorcycle brand customers / Anita Abu Hassan...[et al.] |
| title_sort | product quality dimensions ranking the preference of national motorcycle brand customers anita abu hassan et al |
| topic | Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction |
| url | https://ir.uitm.edu.my/id/eprint/30896/1/AJ_ANITA%20ABU%20HASSAN%20VOA%20K%2011.pdf |
| work_keys_str_mv | AT abuhassananita productqualitydimensionsrankingthepreferenceofnationalmotorcyclebrandcustomersanitaabuhassanetal AT shaharudinmohdrizaimy productqualitydimensionsrankingthepreferenceofnationalmotorcyclebrandcustomersanitaabuhassanetal |