Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]

Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]

This study assesses the status of the current level of market orientation among the Government-Linked Companies (GLCs) in Malaysia. This study collected primary data based on a set of questionnaire survey among 134 executives and managers of GLCs in Malaysia. The data were collected based on the opi...

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Bibliographic Details
Main Authors: Said, Jamaliah, Alam, Md. Mahmudul, Abdullah, Nik Herda, Zulkarnain, Nur Nadiah
Format: Article
Language:English
Published: Universiti Teknologi MARA Cawangan Selangor 2016
Subjects:
HF Commerce
Marketing
Market segmentation. Target marketing
Online Access:https://ir.uitm.edu.my/id/eprint/30991/1/AJ_JAMALIAH%20SAID%20MAR%20B%2016.pdf

Internet

https://ir.uitm.edu.my/id/eprint/30991/1/AJ_JAMALIAH%20SAID%20MAR%20B%2016.pdf

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