A study on the effects of service quality dimension towards customer retention in Hotel Hallmark Leisure, Melaka / Siti Nor Azimah Abdul Rahman
The purpose of this research is to measure the importance of the service quality dimensions own by Hotel Hallmark Leisure towards customer retention. As information, the service quality dimensions are the instrument used by the customers as well as the service provider in evaluating the service qual...
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| Format: | Student Project |
| Language: | English |
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2012
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31243/1/31243.pdf |