The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo
This paper is to examine the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. Besides, there is specific study about the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka where mostly previous study is about the general effectiveness of loy...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31272/1/31272.pdf |