The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo
This paper is to examine the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. Besides, there is specific study about the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka where mostly previous study is about the general effectiveness of loy...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31272/1/31272.pdf |
| _version_ | 1825737344074907648 |
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| author | Mohd Zayadi, Siti Nur Amalina Mohd Fauzy Yeo, Nur Aryanni |
| author_facet | Mohd Zayadi, Siti Nur Amalina Mohd Fauzy Yeo, Nur Aryanni |
| author_sort | Mohd Zayadi, Siti Nur Amalina |
| collection | UITM |
| description | This paper is to examine the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. Besides, there is specific study about the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka where mostly previous study is about the general effectiveness of loyalty card toward customer loyalty. Thus, the theoretical framework was done from the previous journal. With a convenience sampling method used in this research, about 108 questionnaire distributed to the customers before the result have revealed relationship and significant of conceptual framework of this topic. Particularly, the four conceptual factors which are trust, satisfaction, attitude, commitment and loyalty card has been analyzed. Then, the result of the study would indicate the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. |
| first_indexed | 2024-03-06T02:16:36Z |
| format | Student Project |
| id | oai:ir.uitm.edu.my:31272 |
| institution | Universiti Teknologi MARA |
| language | English |
| last_indexed | 2024-03-06T02:16:36Z |
| publishDate | 2015 |
| record_format | dspace |
| spelling | oai:ir.uitm.edu.my:312722020-08-28T05:51:56Z https://ir.uitm.edu.my/id/eprint/31272/ The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo Mohd Zayadi, Siti Nur Amalina Mohd Fauzy Yeo, Nur Aryanni Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls This paper is to examine the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. Besides, there is specific study about the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka where mostly previous study is about the general effectiveness of loyalty card toward customer loyalty. Thus, the theoretical framework was done from the previous journal. With a convenience sampling method used in this research, about 108 questionnaire distributed to the customers before the result have revealed relationship and significant of conceptual framework of this topic. Particularly, the four conceptual factors which are trust, satisfaction, attitude, commitment and loyalty card has been analyzed. Then, the result of the study would indicate the effectiveness of loyalty card toward customer loyalty in AEON Bandaraya Melaka. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/31272/1/31272.pdf The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo. (2015) [Student Project] <http://terminalib.uitm.edu.my/31272.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls Mohd Zayadi, Siti Nur Amalina Mohd Fauzy Yeo, Nur Aryanni The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo |
| title | The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo |
| title_full | The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo |
| title_fullStr | The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo |
| title_full_unstemmed | The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo |
| title_short | The effectiveness of loyalty card toward customers loyalty. a case study: Aeon Bandaraya Melaka / Siti Nur Amalina Mohd Zayadi and Nur Aryanni Mohd Fauzy Yeo |
| title_sort | effectiveness of loyalty card toward customers loyalty a case study aeon bandaraya melaka siti nur amalina mohd zayadi and nur aryanni mohd fauzy yeo |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Shopping centers. Shopping malls |
| url | https://ir.uitm.edu.my/id/eprint/31272/1/31272.pdf |
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