The readiness of Takaful operators to adopt Waqf (endowment) as additional feature in Takaful policy / Amirul Afif Muhamat... [et al.]
This paper aims to explore the readiness of takaful operators to integrate waqfas part of their product feature by assessing on the components of as proposed in the New Product Development Model: marketing supports; formalized development process and top management supports. Questionnaire was employ...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31336/1/31336.pdf |