Dimension manifestation of users’ psychographic traits towards online travel agency / Abdul Aziz Azdel... [et al.]
The purpose of this study is to assess the determinants of psychological traits towards users’ technology experience specifically on Online Travel Agencies (OTA) via exploratory factor analysis (EFA). Working on these issues and after sequences of analyses to verify reliability and factor structure,...
| Hauptverfasser: | , , , , |
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| Format: | Artikel |
| Sprache: | English |
| Veröffentlicht: |
Universiti Teknologi MARA, Negeri Sembilan
2019
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| Schlagworte: | |
| Online Zugang: | https://ir.uitm.edu.my/id/eprint/31360/1/31360.pdf |