Enhancing customer loyalty at Naza Talyya Melaka / Siti Suraya Fareha Mohd Taupet
Customer loyalty is important in any business. For hotel industry, it will imply higher market share and ability to demand relatively higher prices. Besides, it ensures the future income to the hotel. The customer perceptions are the elements that used in evaluating the customer loyalty towards the...
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| Format: | Student Project |
| Language: | English |
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2014
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31386/1/31386.pdf |