Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi
Smartphone is synonym in our life, people tend to use smartphone because it can easier our daily task, since the smartphone have extra features like camera. The purpose of this study is to examine the relationship between product features, brand name, product price, convenience and social influence...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31420/1/PPb_MOHAMMAD%20SYAZWAN%20MOHAMMAD%20RODHI%20BM%20J%2019_5.pdf |