The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul
Purpose - To define study of factors influencing consumer buying behaviour on branded goods that are cultural factors, social factors, psychological factors, personal factors, and situational factors. Problem statement - Consumer buying behaviour always change from time to time and each consumer ha...
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| Format: | Student Project |
| Language: | English |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31427/1/31427.pdf |