Customer retention in cases involving motor insurance claim / Syuhada Nawal Syazwani Ismail
Customer retention is a crucial area where most of the organizations pay more attention towards it. The major factor that attracts and retains new customers is the way it services its existing customers and the reputation it creates within and across the marketplace. This research is to study the cu...
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| Format: | Student Project |
| Language: | English |
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2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31634/1/31634.pdf |