The effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya / Tuan Nur Azyyati Tuan Muhammad Kamal

The purpose of this research is to know the effectiveness of promotional mix in creating public awareness toward the products of Cruise Tasik Putrajaya (CTP). The promotional mix consists of elements such as advertising, sales promotion, publicity and personal selling. Nowadays promotional mix has g...

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Detalhes bibliográficos
Autor principal: Tuan Muhammad Kamal, Tuan Nur Azyyati
Formato: Student Project
Idioma:English
Publicado em: 2009
Assuntos:
Acesso em linha:https://ir.uitm.edu.my/id/eprint/31655/1/31655.pdf