The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin
The research of the important of food packaging that influence customer buying behavior. This research we focus on small and medium enterprise (SME) product on food packaging. This research has been conducted to determine the elements of packaging does give an affect towards the customer buying beha...
| Hauptverfasser: | , |
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| Format: | Student Project |
| Sprache: | English |
| Veröffentlicht: |
2015
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| Online Zugang: | https://ir.uitm.edu.my/id/eprint/31724/1/31724.pdf |