Customer relationship management practices at Cerebos (Malaysia) Sdn Bhd / Wan Zainorliza Zainal
Led by its flagship BRAND’S® Essence of Chicken, Cerebos Pacific Limited has empowered the world with it various range of products over 170 years. These milestones mark the start of Cerebos transformation from simply a food company towards a lifestyle business. This transformation requires Cerebos t...
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| Format: | Student Project |
| Language: | English |
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2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/31796/1/31796.pdf |