Making sense of fashion involvement among Malaysian Gen Y and its implications / Carol Teo Boon Chui, Nur Suhaila Nik and Nurul Fatin Azman.

In keeping pace with globalization of the fashion retail industry, fashion retailers are expanding aggressively across Asia. Malaysia is no exception with clothing market demand expected to double from USD3.6 million in 2011 to USD7 million in 2018. New foreign retail brands have mushroomed to comp...

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Bibliographic Details
Main Authors: Teo, Carol Boon Chui, Nik, Nur Suhaila, Azman, Nurul Fatin
Format: Article
Language:English
Published: Universiti Teknologi MARA Selangor 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/32234/1/AJ_CAROL%20TEO%20BOON%20CHUI%20JEEIR%20B%2017.pdf