1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid
Customer satisfaction is an essential factor in realizing positive outcomes such as customer loyalty, customer retention and ultimately, profitability. Despite its importance, the attempt to understand what makes customers satisfied remains a difficult task and this pose key challenge and is a criti...
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| Format: | Student Project |
| Language: | English |
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2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32266/1/32266.pdf |