1 Aslah personal financing-I and customer satisfaction: a case study of Bank Rakyat, Masai / Nur Farahin Rashid

Customer satisfaction is an essential factor in realizing positive outcomes such as customer loyalty, customer retention and ultimately, profitability. Despite its importance, the attempt to understand what makes customers satisfied remains a difficult task and this pose key challenge and is a criti...

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Manylion Llyfryddiaeth
Prif Awdur: Rashid, Nur Farahin
Fformat: Student Project
Iaith:English
Cyhoeddwyd: 2011
Pynciau:
Mynediad Ar-lein:https://ir.uitm.edu.my/id/eprint/32266/1/32266.pdf