Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]
Market segmentation is a marketing strategy practice that divides consumers into groups with varying needs and interests. This helps marketers to understand the subgroups’ needs and to tailor their marketing efforts and product offerings to meet those needs. Event marketers are no exception. Althoug...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/32319/1/32319.pdf |