Factors influencing Generation Y towards purchase intention on green products / Nur Amirah Merazman
This research was conducted to carry out a study entitled “Factors Influencing Generation Y Towards Purchase Intention on Green Products”. The purpose of this study is to investigate the relationship between four independent variables against one dependent variable, to identify which factor is most...
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| Format: | Student Project |
| Language: | English |
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2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32414/1/32414.pdf |